Volvo to Market Nail Polish in S60 Colors


The new S60 will not wait alone for the visitors of this year’s Geneva Auto Show to come at Volvo’s booth, but it will be accompanied by an exclusive collection of selected accessories, such as a pack of three nail polishes in Ember Black, Vibrant Copper and Cosmic White.
 




The three shades of nail polish echo three of the color options offered on the new Volvo S60. Visitors to the auto show can get their nails painted in one of these special colors by a nail artiste contracted by the Swedish carmaker.

“Volvo is probably the first car maker in the world to market nail polish. We wanted to do something a bit different, with a touch of humour and a little unexpected twist for the launch of the new car, while at the same time offering our female target group an unusual product,” says Yvonne Hall Tobiasson,

director of merchandise och licensing at Volvo Cars’ Global Marketing department.

Alongside the nail polish are items such as goatskin driving gloves, sunglasses, an exclusive weekend bag made of leather, an iPhone case and a key-fob.

The goal of the collection, Volvo says, was for the various products to be able to be used by customers when they dash off on a weekend trip to Paris, London or some other exciting destination.

“The products themselves had to have a strong link to the car. The Volvo S60 is a car that radiates attitude and driving pleasure. We wanted to convey that same feeling, that same self-assuredness, with our merchandise,” explains Anders Sachs, the colour and material designer in charge of the all-new Volvo S60

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